Letting Go to Move Forward: Seller’s Corner with Robin Fisk, Donorfy

Dec 5, 2025

Robin Fisk | Donorfy | Co-Founder & Former CEO 

In this Seller’s Corner episode, Robin Fisk shares what it really takes to sell a SaaS company you’ve spent a decade building. As a two-time founder and former CEO of Donorfy—a bootstrapped CRM serving more than 1,000 charities & nonprofits—Robin offers a candid look at designing a company with an exit in mind, managing the reality of due diligence, and handling the emotional side of letting go. 

He reflects on what worked, what he’d do differently, and how he approached the deal after the first buyer walked away. Whether you’re thinking about selling in a year or in ten, Robin brings clarity to the decisions founders face on the road to a successful exit. 

A candid, practical conversation for any founder preparing for life after their exit. 

00:00 – Introduction & Donorfy’s background
02:00 – Building a SaaS company with an exit in mind
04:10 – Why and when to pursue an M&A exit
07:30 – Choosing the right advisor and buyer
11:00 – Managing secrecy, due diligence, and a false start
16:40 – Non‑negotiables and finding the right strategic buyer
23:30 – Lessons learned and life after the exit