Filtering the Noise - Seller’s Corner with Brian Sweat

Sep 6, 2024

How do you respond when you are bombarded with offers? 

Join us as we speak to Brian Sweat who engaged the WFS platinum sponsor, the Corum Group, to sell his company Alterity. 

You’ll hear his insights on the M&A process, how to separate the best M&A opportunities from the noise, his commitment to finding the right fit for both himself and his employees, and how the sale has allowed him to focus on what he loves most in the business. 

00:00 – Alterity’s business and the decision to explore a sale
01:50 – When “perfect” isn’t the goal: choosing progress over waiting
04:15 – Managing employee impact and integration after the deal
06:30 – Filtering buyer noise and navigating the M&A process
08:50 – Life after the exit and lessons for other founders